How To Choose The Best WordPress Theme For Your Website

How To Choose The Best WordPress Theme For Your Website: While starting a website mostly people look for a template that will suit to their new website. If You are one of them who are looking for the right template for your WordPress site, you want to make sure that you have the look, feel, and functionality that is right for you. How do you find a reliable provider who will give you exactly what you are looking for? Let’s take a look at the key points that you should consider when choosing a theme for your WordPress site.

WordPress is well-known for its flexibility and high level of customization. The huge WordPress community has developed plenty of smart plugins and extensions that will make your web project shine. Now comes the part that is no less important when planning to get your business online effortlessly – choosing the right WordPress template. Let’s take a closer look at the key points that you need to consider when choosing a WordPress theme for your site.

1.  Know what type of website you’re building

The first and most obvious consideration in selecting your first template is you must be very clear on the type of website that you want to build. Different businesses need different content displayed in different formats. A news website needs space for longer text; a plumber needs a convenient way to display the services it offers and ways to be contacted; photographers need a nice-looking gallery for showcase their work while a filmmaker needs a good infrastructure for videos.

As you consider different templates, make sure you’re clear on the goals you want to achieve. Once you know what you want to say and what you want your visitors to do, you’re ready to choose a theme and create a website.

2. Consider all costs and don’t compromise pay for quality

Several years ago, the price of a theme was a good indicator of its quality. Free themes were often poorly coded at best and were used to capture sensitive user data at worst. But times have changed, and developers in the WordPress community have created thousands of great free themes to choose from.

As such, there is no conclusive winner. Both free and premium themes have their pros and cons, which are detailed below.


  • More updates
    Perhaps the most compelling reason to choose a premium theme is that such themes are typically updated more often. Given the rapid evolution of the WordPress content management system (CMS), having a theme that is regularly updated to patch new security issues is critical.
  • Less recognizable design
    Because free WordPress themes are so popular, it’s not uncommon for tens of thousands of websites to use the same free one. Premium themes are less common, which set them apart a bit more.
  • Better documentation
    Most premium themes include a detailed PDF explaining how to get the most out of them. Such documentation is less common with free themes.
  • Ongoing support
    Premium theme developers certainly offer the best support, usually through a combination of a public forum, live chat and an email ticketing system. Free themes usually just have a public forum for support.
  • No attribution links
    Many free themes often require a link to appear in the footer crediting the theme’s author. While this is becoming less common in free themes, you can be sure that no links are required in premium themes.


  • The price
    You’ll have to invest anywhere between $50 to $200 in a premium theme.
  • More configuration
    Most premium themes have their own custom administration panel, with a variety of customization settings, which can take a while to learn and set up.
  • Unwanted features
    Premium themes tend to include a lot of bells and whistles, such as multiple slider plugins, a portfolio manager and extra skins. While these do make a theme very versatile, a lot of unwanted features will bloat the theme.

In general, the most important aspect to look for in a theme, whether free or paid, is the quality and care that’s gone into making it. The quality of the code will influence everything we discuss in this article, from security to page speed.

3. Take your time

You may be very excited to launch your website; you might just grab a template and start your site immediately. While this approach will help you launch your site, remember that making it successful is a completely different matter. Choosing a poor template and “adding things gradually” is harder than you might imagine. When your website gains traction and you need to respond to things quickly. The basic template you chose initially may not prove optimal or even effective, in such cases you might even have to start over again.

So, do not rush things in the hope of doing things quickly, take your time, be patient and do research on which template best suits you now and which will serve your purpose in future.

4. Ease Of Customization

When you buy a theme that is supposed to be easy to customize and ready to go out of the box, it really should  include such options. Hence, what’s the reason of paying for a product that is impossible to tweak on your own? If you are not a pro web developer, the ease of modification and intuitive structure of the dashboard are of the highest priority. Changing fonts, colors, logo, header or footer elements, adding and managing images shouldn’t be rocket science. How to find out whether you will be able to tweak the theme on your own? Read the description, look through its screenshots, and don’t forget about user testimonials. Fellow shoppers will tell you the full the truth about the template. And if it were a bad investment, believe me, people will not keep silent.

5. Look for Responsive design

A responsive design means that you’re catering to the mobile audience freely, and that is very important these days. Now a day’s people are increasingly using mobile and other handheld devices to navigate the web. If your site doesn’t look and work properly when viewed on a mobile device, you run the risk of losing out on sales.

Besides, Google favor websites that are mobile-friendly, placing them higher in search results.

6. Know your template provider and customer support

With the growing demand for WordPress themes, more and more providers are appearing on the market. Such a tendency results in two perspectives. On one hand – the competition is very tough, so each of them tries to win the hearts of the web audience with more lucrative offers. On the other hand, it can be a challenge to find a place where professional web templates are being sold.

Investigate how highly rated the supplier is and read testimonials from previous buyers to help you make your decision. Customer support is another important consideration for selecting a template supplier. Even the best-written templates can have flaws and if you ever come across one, your supplier must make it a priority to fix the issue.

7. Is the Theme SEO-friendly & Cross browser Compatible?

Your website should be search engine optimization (SEO) friendly. But here’s the thing not all templates out there are built with these key features in mind.

Search Engine Optimization is always an important consideration when establishing any sort of web presence.

Don’t know what makes a template SEO-friendly? It’s all about the proper user of relevant keywords in titles, URLs, Meta descriptions, headlines and more.

8. Cross browser compatible

Internet users have a wider choice of browsers when it comes to surfing the net. Cross browser compatibility means that all pages show well in browsers like Google Chrome, Mozilla Firefox, Opera, Safari, Netscape and Internet Explorer etc.

9. Site Speed and Usability

Site speed and loading times should be mentioned here too as this plays a large part in how usable your website is, and therefore how search engine optimized it is. While your web host will play a pivotal role in how quickly your website loads, choosing a cleanly coded and fast loading theme is critical too.

10. Does the Theme Look Trendy?

Trends come and go. A few years ago the web was flooded with Flash sites. Now the situation is somewhat different. Today, a user is pleased when the web page looks clean and minimalist. When the content is brought to the foreground and nothing distracts their attention from enjoying the read. While 2015 is slowly approaching its end and in 2016 we will have a number of new trends that will be dictating web design fashion. There are still some trends that will remain in demand for a long time. It includes:

  • minimalism
  • flat style
  • long page scroll
  • full-screen photos and videos, etc.

See Also: Beginner’s Guide: How To Start A Blog In Easy Steps

Hey, Kanti here, Owner of, trying to learn as much as I can.. I'm a blogger, writer, graphic designer and SEO enthusiast. I love to share my knowledge with others through blogging. Enjoy reading and want to listen from you too.


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